Research Consultant
Trina is a consultant with a background in qualitative and ethnographic research. She has advised clients such as Apple, Instagram, Microsoft and the UK Government on how to tackle complex organisational and business challenges – from embracing sustainability, keeping pace with technology, to inspiring new generations. She now advices businesses on how to stay ahead of the trends and technologies disrupting our future.
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Sometimes, a tiny fix can alter the whole experience of your customer. Often, these tiny fixes come from truly understanding your end user’s needs. But when trying to bring the whole human experience to life for your client, the words can become meaningless. It’s time to get back to the heart of human-centred design: true empathy with those you are designing for.
