Senior Strategist
Paulina Lezama is a strategist with over 20 years of experience creating brand stories for change. Paulina helps companies define purpose-led strategies by turning words into action. She’s worked with senior teams across strategy, marketing, HR and sustainability to co-create and design programmes and campaigns that connect Purpose, Strategy and People, creating meaningful, lasting change.
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If you want to make a difference, the time is now. In today’s fast-moving, technology-filled world where we’re being pulled in many directions at once, finding your focus appears to be more critical than ever. Strategy Director, purpose-advocate, change-agent Paulina Lezama talks about the significance of getting to grips with the various layers and complexities of issues that matter most to you in her article for the FSC Mag.
