Brand strategy

8 results

LAUNCHING OUR NEW BRAND AND WEBSITE

We have done a total rebrand of FSC, focusing on the core elements of who we are.

HOW TO CREATE AUTHENTIC CONTENT

By Riccardo Sai Creative and Storytelling Lead at SustainologyUK

SOCIAL PURPOSE + SUSTAINABLE THINKING = WORLD DOMINATION

By Matt Cox Senior Strategy Director

Matt Cox poses the question of whether social purpose and sustainable thinking are the holy grail of the new economy, and whether they can go together with financial success.

JAMES TURNER INTERVIEW

By Lauren Critchon Managing Director at Sana

James Turner discusses Glimpse and why giving young people purpose through doing good might be the answer to the current crisis in confidence in Agencies.

CHARLOTTE HILLENBRAND INTERVIEW

By Justin Small Founder & CEO of Future Strategy Club

Charlotte was one of the founding partners of Made by Many, and is the former Executive Director of Digital & Innovation at Comic Relief. She is interested in Learning Organisations and the potential that’s unlocked for digital transformation, positive impact, growing talent, productivity and happiness at work.

THE FORTITUDE OF FOUNDERS

By Ellie Tish Writer, Editor and Head of Content at FSC

When the shit hits the fan, a company’s purpose is the deciding factor between prospering and perishing. A strong culture, built around a meaningful mission, allows founders and employees to push through the fear, the uncertainty and the exhaustion.

BRAND MEANING IN THE AGE OF MACRO FLUX

By Justin Small Founder & CEO of Future Strategy Club

A new world of macro flux has suddenly emerged from the old – a world where economic, environmental and geopolitical change have come together to destroy the previous stability and drive us into a state of almost constant low-level panic. A new world where meaning and truth are being challenged like never before, and the retreat to the safety of the past is in full swing. Brands must adapt quickly, and rethink their promoter instincts and become trusted partner brands in order to build deeper bonds with their customers, and drive advocacy.

DESIGNING DEEPER FOR TRANSFORMING TIMES

By Keith Jeffrey Helping leaders and managers

In the post-pandemic world of hybrid working and the increasing demands for transparency and ethical responsibility from consumers, customers and employees, organisations need to dig deeper when designing internal processes to maintain the nuance that will keep them relevant and retain business and talent.