Innovation may be at the heart of the green transition, but how that innovation is communicated – across every channel, to every stakeholder – is fast becoming a defining advantage. This is where content plays a crucial and often very underestimated role.

Misinformation and skepticism are holding back progress in the animal pharmaceutical industry. But what if patient success stories, expert interviews, and interactive educational tools could change that? FSC discusses how strategic, editorially-led content can foster trust, engage pet owners, and improve health outcomes for animals everywhere.