In the new social age, where human attention has become the world’s most valuable commodity, the power of influence via social media has the potential to change behaviour on an enormous scale. And there is not a more important reason to do so than to protect our planet through climate action. So, how can we use personalised behavioural nudges to enact positive change in the green transition?

The green transition industry has suffered a number of blows in 2025, slowing progress. But whilst the opportunities for growth (and the paths to get there) may have changed, they are still abundant. In our new reality, strategic storytelling is an incredibly powerful tool to inspire the confidence the market needs to move forward.

As key players in the energy transition, the opportunity for green energy brands is clear: move beyond broadcasting and into active community-building that drives behaviour change, advocacy and tangible environmental impact.

Innovation may be at the heart of the green transition, but how that innovation is communicated – across every channel, to every stakeholder – is fast becoming a defining advantage. This is where content plays a crucial and often very underestimated role.