Disruption is the watchword of today’s working culture. The economic impact that comes from a disengaged and anxious workforce is enormous – but so is the opportunity to reverse it. Effective leaders today must rally everyone together to build the resilience that we need – as individuals and organisations.

Social platforms are the most powerful persuasion engines in human history, but they operate on an entirely new set of rules. Brands need to stop thinking in terms of broadcast marketing and start mastering the dynamics of networks, culture and community. FSC’s new white paper, out in September, tells the full story.

The green transition industry has suffered a number of blows in 2025, slowing progress. But whilst the opportunities for growth (and the paths to get there) may have changed, they are still abundant. In our new reality, strategic storytelling is an incredibly powerful tool to inspire the confidence the market needs to move forward.

Living up to your brand values is not just ethically sound, it’s a strategic growth driver. What’s driving the decision on what people are buying, and who they’re buying it from, is not price or quality – but what the product and brand stands for. This is the rise of ethical consumerism, and it’s caused a revolution in customer loyalty.