The Untold Benefits of B2B Brand Communities – And Salesforce’s Partner Ecosystem Shows Us How It’s Done

Brand communities are typically associated with B2C, but loyalty to a brand is not confined to consumers; business customers have just as much to offer their fellow community members as individual consumers who rally together – and B2B brands have just as much to gain from creating the forum for this to happen. In this article, we talk to Sarah Kelleher, CEO of Nebula, about the myriad benefits of the Salesforce Community.