Why Pet Owners Don’t Trust Your Brand

With the high stakes at play for both pet owners and animal health businesses, the issue of trust in the veterinary profession is a hot topic. The UK Government’s Competition and Marketing Authority (CMA) is currently investigating this complex issue against the backdrop of rising prices, concerns about transparency and the high percentage of clinics that are part of large vet groups. But organisations in this space don’t have to choose between scale and intimacy – you can design a brand that feels local, even at national scale.