Welcome to The New Strategist: FSC’s quarterly business magazine of insightful new thinking and opinion from experts, authors, and in-role executives, exploring the strategic challenges and future opportunities for companies in 2024 and beyond.
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Bossing the Unknown
Facing the looming presence of The Unknown is an inevitable part of navigating both life and business. It can be a paralysing force if you let it – which is why the only way to conquer it is by robbing it of its power. Bill Griffin, Former Head of Marketing at Channel 4 and Comedy Central, tells us how.
Smart Thinking
Gen Z Rising
How to Lead Tomorrow’s Leaders
Companies that can effectively tap into Gen Z’s potential are likely to witness increased innovation, better brand loyalty, and a workforce that’s engaged and motivated. Conversely, those that ignore or misinterpret their needs risk high turnover, decreased morale, and being outpaced by competitors. Jo Duffy, Head of Content at Future Strategy Club, explores how businesses can best navigate this seismic generational shift.
Gen Z Rising
How to Lead the Future Leaders
Companies that can effectively tap into Gen Z’s potential are likely to witness increased innovation, better brand loyalty, and a workforce that’s engaged and motivated. Conversely, those that ignore or misinterpret their needs risk high turnover, decreased morale, and being outpaced by competitors.
Alternative Angles
The Future of Brand Meaning
In a Transforming World
As the business landscape undergoes unprecedented economic, environmental, and geopolitical shifts, Justin Small – Founder and CEO at Future Strategy Club – believes that the imperative for brands to foster authentic connections and demonstrate true value has never been greater.
Practice Blogs
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