With the high stakes at play for both pet owners and animal health businesses, the issue of trust in the veterinary profession is a hot topic. The UK Government’s Competition and Marketing Authority (CMA) is currently investigating this complex issue against the backdrop of rising prices, concerns about transparency and the high percentage of clinics that are part of large vet groups. But organisations in this space don’t have to choose between scale and intimacy – you can design a brand that feels local, even at national scale.

Our pets mean the world to us. We see them as members of our families, as our companions, sometimes even as our reason to get out of bed in the morning. FSC discusses this growing trend of pet exaltation, and how pet care brands must go beyond traditional offerings to create meaningful connections with their customers and stand out for the right reasons.

As competition in the pet pharmaceutical industry intensifies, B2B brand communities will become a key differentiator. FSC discusses how companies that invest in educational engagement, digital community platforms, and trust-based partnerships will increase customer loyalty and gain a sustainable competitive edge.

Misinformation and skepticism are holding back progress in the animal pharmaceutical industry. But what if patient success stories, expert interviews, and interactive educational tools could change that? FSC discusses how strategic, editorially-led content can foster trust, engage pet owners, and improve health outcomes for animals everywhere.