Jo Duffy, editor of FSC’s Gen Z Blueprint white paper, explores why it’s imperative that businesses are prepared to navigate the seismic generational shift that lies ahead. If hearing the term ‘Gen Z’ conjures only vague images of tech-savvy teens dancing on TikTok, it’s probably time to update your frame of reference.

Justin Small, CEO of Future Strategy Club discusses how, as the business landscape undergoes unprecedented economic, environmental, and geopolitical shifts, the imperative for brands to foster authentic connections and demonstrate true value has never been greater.