Creativity thrives when it’s nurtured and shared. At a time when young people face shrinking opportunities in the arts, we’re working to open doors. Through our Creative For Good programme and partnership with Woolwich Contemporary Print Fair, we’re championing the emerging talent that’s vital for our industry’s future, and keeping creativity visible and valued.

Social platforms are the most powerful persuasion engines in human history, but they operate on an entirely new set of rules. Brands need to stop thinking in terms of broadcast marketing and start mastering the dynamics of networks, culture and community. FSC’s white paper, The Power of Social, tells the full story.

Brand communities are typically associated with B2C, but loyalty to a brand is not confined to consumers; business customers have just as much to offer their fellow community members as individual consumers who rally together – and B2B brands have just as much to gain from creating the forum for this to happen. In this article, we talk to Sarah Kelleher, CEO of Nebula, about the myriad benefits of the Salesforce Community.

As key players in the energy transition, the opportunity for green energy brands is clear: move beyond broadcasting and into active community-building that drives behaviour change, advocacy and tangible environmental impact.

From the network of support to the steadying sense of identity, being part of a tribe goes a long way to offset the turbulence-as-usual that now defines our lives. New research from an FSC white paper shows that leveraging this power of community has become the critical factor for brands to build customer loyalty and business growth.

To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.

For Artist China Jordan, choosing to work for yourself shouldn’t mean that you lose your professional support network. She asserts that calling on your social circles, or “tribe”, can be your best secret weapon for success when the going gets tough.

FSC Founder Justin Small suggests that CEOs embrace a series of strategic lessons that promote growth, foster innovation, build towards a sustainable future, and create a workplace where employees thrive. Here are ten essential strategies to ensure your organisation not only grows but becomes an authentic brand customers believe in and a place where people are excited to build their careers.