Social platforms are the most powerful persuasion engines in human history, but they operate on an entirely new set of rules. Brands need to stop thinking in terms of broadcast marketing and start mastering the dynamics of networks, culture and community. FSC’s new white paper, out in September, tells the full story.

As key players in the energy transition, the opportunity for green energy brands is clear: move beyond broadcasting and into active community-building that drives behaviour change, advocacy and tangible environmental impact.