In the new social age, where human attention has become the world’s most valuable commodity, the power of influence via social media has the potential to change behaviour on an enormous scale. And there is not a more important reason to do so than to protect our planet through climate action. So, how can we use personalised behavioural nudges to enact positive change in the green transition?

Professionals in the animal health space want advice they can trust. The sector’s role in addressing the One Health agenda is growing in both visibility and impact, and animal pharmaceutical companies are ideally positioned to provide access to research and resources. By being a source of trusted, strategic information, animal pharma brands can be practical partners to vets, and advance the cause of protecting not just animals, but people and the planet.

Social media promised a gold rush, but many brands are still digging in the wrong place. Today, cultural relevance matters more than media budget. FSC’s new white paper, The Power of Social, provides a roadmap for brands to harness social’s extraordinary promise, without falling victim to its equally extraordinary perils.

Social platforms are the most powerful persuasion engines in human history, but they operate on an entirely new set of rules. Brands need to stop thinking in terms of broadcast marketing and start mastering the dynamics of networks, culture and community. FSC’s new white paper, out in September, tells the full story.

As key players in the energy transition, the opportunity for green energy brands is clear: move beyond broadcasting and into active community-building that drives behaviour change, advocacy and tangible environmental impact.